{"id":63459,"date":"2023-09-27T09:26:40","date_gmt":"2023-09-27T08:26:40","guid":{"rendered":"https:\/\/aicongress.barcelona\/aibdc23-viaempresa\/"},"modified":"2025-06-19T12:26:03","modified_gmt":"2025-06-19T11:26:03","slug":"aibdc23-viaempresa","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/","title":{"rendered":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l’empresa"},"content":{"rendered":"

[vc_row type=”vc_default”][vc_column offset=”vc_col-lg-12 vc_col-md-12″][vc_column_text css=”.vc_custom_1696584640476{padding-bottom: 40px !important;}”]El congr\u00e9s ha comptat amb la participaci\u00f3 de la secret\u00e0ria de Pol\u00edtiques Digitals de la Generalitat, Gina<\/strong>\u00a0Tost i Faus<\/strong>, qui ha posat en valor el paper de la intel\u00b7lig\u00e8ncia artificial mitjan\u00e7ant els diferents projectes de qu\u00e8 disposa l\u2019Estrat\u00e8gia\u00a0Catalonia.AI.<\/em><\/p>\n

 <\/p>\n

27\/09\/2023<\/strong><\/p>\n

\n

L’AI & Big Data Congress’ ha estrenat la seva novena edici\u00f3 a l’Auditori AXA abordant el present i futur de la intel\u00b7lig\u00e8ncia artificial generativa<\/h2>\n

 <\/p>\n

Des del\u00a0Messi<\/strong>\u00a0parlant en un angl\u00e8s pulcre fins al\u00a0Papa<\/strong>\u00a0amb una metralladora sembrant el caos. Di\u00e0riament, la\u00a0intel\u00b7lig\u00e8ncia<\/strong>\u00a0artificial<\/strong>\u00a0generativa<\/strong>\u00a0ens acosta nous continguts i exemples cada vegada m\u00e9s sorprenents -i, de vegades, absurds-, que suposen un simple av\u00eds del potencial que aquesta t\u00e9. Lluny d\u2019espr\u00e9mer completament les seves capacitats, encara estem testejant una\u00a0tecnologia<\/strong>\u00a0que, despr\u00e9s de les principals evolucions -i revolucions- tecnol\u00f2giques que han tingut lloc al llarg de la hist\u00f2ria, est\u00e0 impulsant una acceleraci\u00f3 del\u00a0creixement<\/strong>\u00a0econ\u00f2mic<\/strong>\u00a0mai vist: es calcula que la intel\u00b7lig\u00e8ncia artificial generativa pot suposar un increment d\u2019entre 1,6 i 4,4 bilions d\u2019euros al mercat, mentre que la intel\u00b7lig\u00e8ncia artificial, en conjunt, es podria arribar a traduir en un increment de 25 bilions d\u2019euros del\u00a0PIB<\/strong>\u00a0mundial<\/strong>.<\/p>\n

Amb aquestes dades s\u2019ha estrenat la novena edici\u00f3 de l\u2019AI & Big Data Congress<\/em>\u00a0a l\u2019Auditori AXA de Barcelona, organitzat pel\u00a0Centre of Innovation for Data Tech and Artificial Intelligence (CIDAI)<\/strong>\u00a0i coordinat per l\u2019Eurecat<\/strong>\u00a0en el marc de l\u2019Estrat\u00e8gia d\u2019Intel\u00b7lig\u00e8ncia Artificial de Catalunya: Catalonia.AI<\/em>. Aix\u00ed, durant avui i dem\u00e0 s\u2019ha donat lloc a un punt de trobada entre professionals, prove\u00efdors, empreses i entitats que volen o estan realitzant projectes en l\u2019\u00e0mbit de la intel\u00b7lig\u00e8ncia artificial i el big data, esdevenint una oportunitat per con\u00e8ixer els principals reptes als quals s\u2019enfronta la IA, les darreres novetats al respecte aix\u00ed com la seva aplicaci\u00f3, i casos d\u2019\u00e8xit.<\/p>\n

 <\/p>\n

\n

La intel\u00b7lig\u00e8ncia artificial, en conjunt, es podria arribar a traduir en un increment de 25 bilions d\u2019euros del PIB mundial<\/strong><\/h4>\n

 <\/p><\/blockquote>\n

ChatGPT<\/em>, el cap visible de la IA generativa<\/h3>\n

\u201cEl culpable de la popularitat de la intel\u00b7lig\u00e8ncia artificial ha estat el\u00a0ChatGPT<\/em>, la punta de llan\u00e7a del concepte de la IA generativa\u201d, ha apuntat a l\u2019inici de la trobada\u00a0Joan<\/strong>\u00a0Mas<\/strong>, director de l’\u00c0rea Digital d’Eurecat. Tamb\u00e9 ha assenyalat que \u201chaurem de conviure amb el potencial disruptiu que aporta aquesta modalitat de la intel\u00b7lig\u00e8ncia artificial\u201d i, per aquest motiu, \u00e9s necessari comprendre el paper que aquesta ha de jugar en la societat actual: el d\u2019una eina de suport a la productivitat.<\/p>\n

 <\/p>\n

\n

Un 50% de les empreses utilitzen la IA en un dels seus processos de negoci<\/strong><\/h4>\n<\/blockquote>\n

 <\/p>\n

Aix\u00ed i tot, malgrat que la intel\u00b7lig\u00e8ncia artificial s\u2019ha situat al centre del debat en el panorama actual, la seva integraci\u00f3 no est\u00e0 sent l\u2019esperada. \u201cDespr\u00e9s de l\u2019efecte del\u00a0ChatGPT<\/em>, l\u2019adopci\u00f3 de la intel\u00b7lig\u00e8ncia artificial no est\u00e0 arrencant com pod\u00edem preveure\u201d, ha apuntat Mas. En l\u2019actualitat, un 50% de les empreses l\u2019utilitzen en un dels seus processos de negoci, mentre que nom\u00e9s un 4% la fan servir en m\u00e9s de cinc processos, malgrat que \u201cen general, les organitzacions confien en els beneficis de la intel\u00b7lig\u00e8ncia artificial, entre els quals es troben la reducci\u00f3 de riscs i de costos\u201d.<\/p>\n

<\/h3>\n

La seguretat per davant de tot<\/h3>\n

Alberto<\/strong>\u00a0Pinedo<\/strong>,\u00a0National Technology Officer<\/em>\u00a0(NTO<\/em>) de\u00a0Microsoft<\/strong>, ha iniciat la sessi\u00f3\u00a0La IA generativa: el seu impacte a l’empresa i on s\u00f3n els l\u00edmits<\/em>, condu\u00efda pel director del CIDAI,\u00a0Marco<\/strong>\u00a0Orellana<\/strong>, recordant les evolucions que ens han portat a l\u2019actualitat: el reconeixement d\u2019objectes, de veu, la traducci\u00f3 autom\u00e0tica i el subtitulat d\u2019imatges han estat els predecessors dels models de llenguatge avan\u00e7ats d\u2019Azure OpenAI\u00a0<\/em>(2021), l\u2019anunci del\u00a0ChatGPT<\/em>\u00a0(2022) i l\u2019anunci del\u00a0GPT 4<\/em>\u00a0(2023).<\/p>\n

A m\u00e9s de les funcionalitats que la intel\u00b7lig\u00e8ncia artificial pot dur a terme, com ara el raonament de dades o la integraci\u00f3 de serveis, Pinedo ha destacat el paper de la seguretat. Ben \u00e9s cert que, en un panorama sobrecarregat d\u2019informaci\u00f3 i de dades, el primer que relacionem amb la seguretat \u00e9s la confidencialitat i privacitat de les dades. Per\u00f2, el\u00a0NTO<\/em>\u00a0de Microsoft ha demostrat com aquesta tecnologia \u00e9s capa\u00e7 d\u2019intervenir en el nostre llenguatge, detectant casos d\u2019autolesi\u00f3, de viol\u00e8ncia o d\u2019odi. Per fer-ho, ha formulat dues frases molt semblants i, alhora, molt diferents: \u201cTalla l’enciam i serveix-la al plat\u201d i \u201cTalla el cap i serveix-lo al plat\u201d.<\/p>\n

Pinedo vaticina que\u00a0ens espera un futur marcat per una eina que ser\u00e0 capa\u00e7 de comprendre i generar llenguatge, imatge, v\u00eddeo, codi i, fins i tot, de dissenyar mol\u00e8cules i, en aquest sentit, ha\u00a0apuntat que no s\u2019ha de regular la intel\u00b7lig\u00e8ncia artificial, sin\u00f3 els seus mals usos: \u201cEn comptes de pensar qu\u00e8 pot fer la IA, pensar que ha de fer\u201d.<\/p>\n

<\/h3>\n

Tecnologia, cultura i \u00e8tica<\/h3>\n

Per al responsable de l\u2019\u00e0rea de Dades i Intel\u00b7lig\u00e8ncia de\u00a0NTT Data<\/strong>,\u00a0David Pereira<\/strong>, precisament una de les primeres finalitats de la intel\u00b7lig\u00e8ncia artificial \u00e9s fer evolucionar les organitzacions. \u00c9s per aquest motiu que l\u2019expert ha detallat les dues claus que ha de contenir una estrat\u00e8gia d\u2019adopci\u00f3 d\u2019IA: transformar la cadena de valor d\u2019una organitzaci\u00f3 i transforma les operacions internes.<\/p>\n<\/div>\n

<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”Llegir la not\u00edcia completa” color=”primary” align=”center” link=”url:https%3A%2F%2Fwww.viaempresa.cat%2Finnovacio%2Fia-generativa-empresa_2188046_102.html|title:Via%20empresa|target:_blank”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Des del Messi parlant en un angl\u00e8s pulcre fins al Papa amb una metralladora sembrant el caos. Di\u00e0riament, la intel\u00b7lig\u00e8ncia artificial generativa ens acosta nous continguts i exemples cada vegada m\u00e9s sorprenents -i, de vegades, absurds-, que suposen un simple av\u00eds del potencial que aquesta t\u00e9. <\/p>\n","protected":false},"author":1,"featured_media":63456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[538],"tags":[540,541,542,543,544,545,546,547,548,549],"class_list":["post-63459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-en","tag-article-en","tag-blog-en","tag-design-en","tag-dream-theme-en","tag-life-en","tag-news-en","tag-premium-en","tag-themeforest-en","tag-web-en","tag-world-en","category-538","description-off"],"yoast_head":"\nVia Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress\" \/>\n<meta property=\"og:description\" content=\"Des del Messi parlant en un angl\u00e8s pulcre fins al Papa amb una metralladora sembrant el caos. Di\u00e0riament, la intel\u00b7lig\u00e8ncia artificial generativa ens acosta nous continguts i exemples cada vegada m\u00e9s sorprenents -i, de vegades, absurds-, que suposen un simple av\u00eds del potencial que aquesta t\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/\" \/>\n<meta property=\"og:site_name\" content=\"AI Congress\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T08:26:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T11:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bdcpreadm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bdcpreadm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/\"},\"author\":{\"name\":\"bdcpreadm\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#\\\/schema\\\/person\\\/17bc4bb621695d6fabe95fc5430524cc\"},\"headline\":\"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l’empresa\",\"datePublished\":\"2023-09-27T08:26:40+00:00\",\"dateModified\":\"2025-06-19T11:26:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/\"},\"wordCount\":1023,\"image\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aicongress.barcelona\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PIC7582-scaled.jpg\",\"keywords\":[\"article\",\"blog\",\"design\",\"dream-theme\",\"life\",\"news\",\"premium\",\"themeforest\",\"web\",\"world\"],\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/\",\"url\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/\",\"name\":\"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aicongress.barcelona\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PIC7582-scaled.jpg\",\"datePublished\":\"2023-09-27T08:26:40+00:00\",\"dateModified\":\"2025-06-19T11:26:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#\\\/schema\\\/person\\\/17bc4bb621695d6fabe95fc5430524cc\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aicongress.barcelona\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PIC7582-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/aicongress.barcelona\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/PIC7582-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/aibdc23-viaempresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l’empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/\",\"name\":\"AI Congress\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#\\\/schema\\\/person\\\/17bc4bb621695d6fabe95fc5430524cc\",\"name\":\"bdcpreadm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g\",\"caption\":\"bdcpreadm\"},\"sameAs\":[\"https:\\\/\\\/aicongress.barcelona\"],\"url\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/author\\\/bdcpreadm\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/","og_locale":"en_US","og_type":"article","og_title":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress","og_description":"Des del Messi parlant en un angl\u00e8s pulcre fins al Papa amb una metralladora sembrant el caos. Di\u00e0riament, la intel\u00b7lig\u00e8ncia artificial generativa ens acosta nous continguts i exemples cada vegada m\u00e9s sorprenents -i, de vegades, absurds-, que suposen un simple av\u00eds del potencial que aquesta t\u00e9.","og_url":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/","og_site_name":"AI Congress","article_published_time":"2023-09-27T08:26:40+00:00","article_modified_time":"2025-06-19T11:26:03+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg","type":"image\/jpeg"}],"author":"bdcpreadm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bdcpreadm","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#article","isPartOf":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/"},"author":{"name":"bdcpreadm","@id":"https:\/\/aicongress.barcelona\/en\/#\/schema\/person\/17bc4bb621695d6fabe95fc5430524cc"},"headline":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l’empresa","datePublished":"2023-09-27T08:26:40+00:00","dateModified":"2025-06-19T11:26:03+00:00","mainEntityOfPage":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/"},"wordCount":1023,"image":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#primaryimage"},"thumbnailUrl":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg","keywords":["article","blog","design","dream-theme","life","news","premium","themeforest","web","world"],"articleSection":["Not\u00edcies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/","url":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/","name":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l'empresa - AI Congress","isPartOf":{"@id":"https:\/\/aicongress.barcelona\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#primaryimage"},"image":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#primaryimage"},"thumbnailUrl":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg","datePublished":"2023-09-27T08:26:40+00:00","dateModified":"2025-06-19T11:26:03+00:00","author":{"@id":"https:\/\/aicongress.barcelona\/en\/#\/schema\/person\/17bc4bb621695d6fabe95fc5430524cc"},"breadcrumb":{"@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#primaryimage","url":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg","contentUrl":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2023\/10\/PIC7582-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/aicongress.barcelona\/en\/aibdc23-viaempresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aicongress.barcelona\/en\/"},{"@type":"ListItem","position":2,"name":"Via Empresa: Tecnologia, cultura i \u00e8tica: els eixos per integrar la IA generativa a l’empresa"}]},{"@type":"WebSite","@id":"https:\/\/aicongress.barcelona\/en\/#website","url":"https:\/\/aicongress.barcelona\/en\/","name":"AI Congress","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aicongress.barcelona\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aicongress.barcelona\/en\/#\/schema\/person\/17bc4bb621695d6fabe95fc5430524cc","name":"bdcpreadm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb40f7292e61c1ca756465d54713b2cdb7ef077e69cc89658014e1e4b919582f?s=96&d=mm&r=g","caption":"bdcpreadm"},"sameAs":["https:\/\/aicongress.barcelona"],"url":"https:\/\/aicongress.barcelona\/en\/author\/bdcpreadm\/"}]}},"_links":{"self":[{"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/posts\/63459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/comments?post=63459"}],"version-history":[{"count":1,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/posts\/63459\/revisions"}],"predecessor-version":[{"id":63465,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/posts\/63459\/revisions\/63465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/media\/63456"}],"wp:attachment":[{"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/media?parent=63459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/categories?post=63459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aicongress.barcelona\/en\/wp-json\/wp\/v2\/tags?post=63459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}