{"id":64957,"date":"2024-05-17T12:39:33","date_gmt":"2024-05-17T11:39:33","guid":{"rendered":"https:\/\/aicongress.barcelona\/ia-generativa-reptes-i-oportunitats\/"},"modified":"2024-09-26T09:56:43","modified_gmt":"2024-09-26T08:56:43","slug":"generative-ai-challenges-and-opportunities","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/en\/generative-ai-challenges-and-opportunities\/","title":{"rendered":"09.00h a 10.00h <br>GENERATIVE AI: CHALLENGES AND OPPORTUNITIES"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-59766ad4c60a723d7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-59766ad4c60a723d7 uvc-7648  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59766ad4c60a723d7 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#4383ce;\">GENERATIVE AI: CHALLENGES AND OPPORTUNITIES<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59766ad4c60a723d7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>10 October 2024 | 09.00<\/strong><strong>h to 10.00h | Room 1<\/strong><\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>In a world where the demand for generative artificial intelligence is increasing, particularly in the business sector, innovative techniques such as retrieval-augmented generation (RAG) and fine-tuning are emerging. These methodologies aim at the <strong>specialisation of foundation language models<\/strong>, but we still face <strong>several challenges, such as the integration of external data, relevant context retrieval and the reliability of responses or hallucinations.<\/strong><\/h4>\n<h4>The purpose of the session is to present <strong>examples of how these problems are addressed through real, operational use cases with a multi-sector scope.<\/strong><\/h4>\n<h4>Presents:<\/h4>\n<ul>\n<li>\n<h4>Barbara Eisele, <b>AI Community, Digital Catalonia Alliance, i2CAT foundation<\/b><\/h4>\n<\/li>\n<\/ul>\n<h4><strong>Participants:<\/strong><\/h4>\n<ul>\n<li>\n<h4>Sanket Biswas, Ph. D candidate, CVC<\/h4>\n<\/li>\n<li>\n<h4>Daniel Font de Matas, CEO, HaltoBooks S.L.<\/h4>\n<\/li>\n<li>\n<h4><strong>Fernando Bay\u00f3n, CTO, dezzai<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-95546ad4c60a724a4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-95546ad4c60a724a4 uvc-1173  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-95546ad4c60a724a4 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#4383ce;\">Speakers<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;64913&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.cvc.uab.es\/\" target=\"_blank\" rel=\"noopener\">www.cvc.uab.cat<\/a> |\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/company\/computer-vision-center\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"><b>CVC<\/b><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-3076ad4c60a7253c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-3076ad4c60a7253c uvc-8189  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-3076ad4c60a7253c h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">SANKET BISWAS<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-3076ad4c60a7253c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Ph.D candidate, CVC<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]Sanket Biswas is a Ph.D. candidate at the Document Intelligence research unit in the Computer Vision Center (UAB). Since earning his Master&#8217;s in Computer Vision in 2020 from UAB, his research has focused on multimodal document generation, document layout understanding, scene text recognition, and sketch generation. Sanket has co-authored over 20 papers presented at top conferences like AAAI, ICRA, ECCV, CVPR, WACV, and ICDAR. He has further honed his skills as a Research Scientist\/Engineer intern at Adobe Research&#8217;s Document Intelligence Lab. Known for his significant contributions in Document AI, Sanket has appeared as an invited speaker at workshops organized by tech giants like Huawei and ServiceNow.[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-38986ad4c60a725c2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-38986ad4c60a725c2 uvc-2535  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38986ad4c60a725c2 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#4383ce;\">DocSynth: Advancing Synthetic Document Generation and Designing<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=&#8221;&#8221;]This talk introduces the <strong>&#8220;DocSynth&#8221;<\/strong> series, a generative approach in the realm of multimodal document generation which combines both layout and content (both visual and textual). Our models utilize an autoregressive structured language model to seamlessly integrate both layout and textual cues to enhance the generation of contextually relevant and structurally coherent documents. We also curated a new benchmark, showcasing the model&#8217;s capabilities in producing high-quality documents without relying on visual components. This advancement not only elevates document generation techniques but also opens new avenues for research in automated document and layout design.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;64826&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/hal2b.com\/\" target=\"_blank\" rel=\"noopener\">www.hal2b.com<\/a> | <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/dfontdematas\" target=\"_blank\" rel=\"noopener\"><b>Linkedin<\/b><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-68606ad4c60a72649\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-68606ad4c60a72649 uvc-4017  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-68606ad4c60a72649 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">DANIEL FONT DE MATAS<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-68606ad4c60a72649 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CEO, HaltoBooks S.L.<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]Daniel Font de Matas has a degree in Business Administration (ADE) and specializes in Strategic Marketing, as well as being passionate about new technologies. With more than 20 years of experience in Marketing and Product areas (B2B and B2C) in companies such as Grupo CIRSA, Lonely Planet, or Grupo Planeta, he has led teams in international projects in South Korea, Venezuela, and the USA. His passion for innovation and his recent entrepreneurial approach have made him an expert, highlighting his ability to generate impact and provide solutions that drive the success of companies in the publishing industry. In 2022, still without the media noise of AI, he launches Hal2Books (hal2b.com), a tool for the sector, which analyzes and creates reading reports from manuscripts.[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-94746ad4c60a726d2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94746ad4c60a726d2 uvc-6027  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94746ad4c60a726d2 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#4383ce;\">SALANDER or how AI can help the publishing industry<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=&#8221;&#8221;]The industry of content, and especially the publishing industry, is currently where the culture of self-publishing and the generation of new digital tools are causing interesting movements in a sector with few changes since the age of printing. Due to our wide experience, we see that there is currently a real need to identify new publishing bestsellers and to have tools that help authors improve their works. In this sense, our proposal is SALANDER (hal2b.com), a tool based on Natural Language Processing that allows publishers to find new talent among the enormous mass of self-published authors, and authors to improve their own works.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;65077&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dezzai.com\/en\/\" target=\"_blank\" rel=\"noopener\">dezzai.com<\/a> |\u00a0<\/strong><strong><a href=\"https:\/\/www.linkedin.com\/in\/fernandobayon\/\">Linkedin<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-2196ad4c60a7275d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-2196ad4c60a7275d uvc-492  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-2196ad4c60a7275d h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">FERNANDO BAY\u00d3N<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-2196ad4c60a7275d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CTO, dezzai<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]Fernando holds a degree in Computer Engineering from the Autonomous University of Madrid (UAM), Executive MBA from the School of Industrial Organization (EOI) and EXMBA from the University of Central Florida (UCF). He has more than 20 years of experience leading technology teams and 10 years implementing Artificial Intelligence in different industries, banking, healthcare, utilities, fintech.<br \/>\nPrior to dezzai he was CTO of Repsol&#8217;s Waylet and CTO of Sanitas Bupa, building high performing technology teams and applying technology in adapting business units to the digital economy. Since 2018, at dezzai, he leads technology teams and designs R&amp;D strategy in Artificial Intelligence to generate competitive advantages in various industries.[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-94546ad4c60a727dd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94546ad4c60a727dd uvc-9217  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94546ad4c60a727dd h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#4383ce;\">Transforming the occupational safety sector with virtual agents<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=&#8221;&#8221;]A digital assistant for the efficient interpretation and application of occupational health and safety regulations will be presented. This resource, key to legal compliance and the promotion of safe work environments, will provide accurate guidance and immediate access to crucial information. It will be highlighted that this type of virtual assistant can be tailored to meet the needs of all industries, ensuring its widespread utility in a variety of work contexts.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-15616ad4c60a7285e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-15616ad4c60a7285e uvc-2290  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15616ad4c60a7285e h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#4383ce;\">Presents<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;66705&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dca.cat\/ca\/\">www.dca.cat<\/a> |\u00a0 <a href=\"https:\/\/www.linkedin.com\/in\/barbara-eisele-gaumard\/\">Linkedin<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-55966ad4c60a728de\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-55966ad4c60a728de uvc-8239  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55966ad4c60a728de h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">BARBARA EISELE<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#4383ce;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55966ad4c60a728de .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><b>AI Community, Digital Catalonia Alliance, i2CAT foundation<\/b><\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]Degree in Social and Cultural Anthropology, with training in Human Resources, a Master in Communication and Public Relations, and additional studies in Sustainability, Entrepreneurship and Social Impact. With 10 years of experience in strategic management in the Third Sector, consulting in Sustainability and CSR, and in the coordination of strategic alliances for the development and implementation of innovative projects.<br \/>\nFrom 2023 he joins i2CAT to lead the dynamization of the Catalan startup ecosystem in Artificial Intelligence within the DCA-IA (Digital Catalonia Alliance, i2CAT foundation). Her focus is on promoting innovation, collaboration and business growth, with the aim of positioning Catalonia as a leading hub for technology.[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En aquesta sessi\u00f3 veurem els darrers desenvolupaments i exemples de t\u00e8cniques que aprofundeixen en l&#8217;explicabilitat de la IA amb l&#8217;objectiu d&#8217;avan\u00e7ar cap a un \u00fas fiable i cada cop menys opac.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64957","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>09.00h a 10.00h GENERATIVE AI: CHALLENGES AND OPPORTUNITIES - 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