{"id":69656,"date":"2025-07-25T12:04:01","date_gmt":"2025-07-25T11:04:01","guid":{"rendered":"https:\/\/aicongress.barcelona\/question\/"},"modified":"2025-07-25T13:11:06","modified_gmt":"2025-07-25T12:11:06","slug":"question","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/en\/question\/","title":{"rendered":"13.30h to 14.00h<br>If AI is the answer, what was the question?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-92616af9e4307cfcd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-92616af9e4307cfcd uvc-5927  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92616af9e4307cfcd h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">If AI is the answer, what was the question?<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92616af9e4307cfcd .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>22 october 2025 | <\/strong>13.30h to 14.00h<\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>This talk proposes a critical analysis of artificial intelligence as an instrument and expression of power in its economic, cultural and epistemic dimensions. \u201cIf AI is the answer, what was the question?\u201d examines the questions that various social actors are asking themselves: states, technological corporations, the media, academia and citizens. Through concrete examples and theoretical contributions, the session questions the use of AI as a universal solution and reveals how different interests condition its formulation, application and legitimation. The final reflection directly questions the audience: who formulates the questions that AI aims to solve, and who assumes the costs?<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-12886af9e4307d09f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12886af9e4307d09f uvc-9835  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12886af9e4307d09f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Ponent<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;69644&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/mortensen.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>mortensen.cat<\/strong><\/a> <strong>| <a href=\"https:\/\/www.instagram.com\/ganyet\/\" target=\"_blank\" rel=\"noopener\">IG Ganyet<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-22086af9e4307d150\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-22086af9e4307d150 uvc-8733  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-22086af9e4307d150 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">JOSEP M. GANYET<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-22086af9e4307d150 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CEO, Mortensen | Partner, Sorensen<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>Holds a Computer Science degree from the UAB where he specialized Digital Imaging and Artificial Intelligence. He has worked on human computer interaction in companies such as IBM, Deutsche Bank and Gotomedia. Founding partner of the digital communication agency Mortensen and the AI company S\u00f8rensen AI. Professor of Audiovisual Communication at the Pompeu Fabra University; collaborates with TV3 and Catalunya R\u00e0dio; and writes for La Vanguardia, Via Empresa and Cavall Fort and S\u00e0piens. He is a member of the ISOC (Internet Society) and a founding member of the AIPO(Asociaci\u00f3n de Interacci\u00f3n Persona-Ordenador). Author of the book \u201cLa democr\u00e0cia mor al n\u00favol\u201d.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;] This talk proposes a critical analysis of artificial intelligence as an instrument and expression of power in its economic, cultural and epistemic dimensions. \u201cIf AI is the answer, what was the question?\u201d examines the questions that various social actors are asking themselves:&hellip;<\/p>\n","protected":false},"author":3,"featured_media":67980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[522],"tags":[],"class_list":["post-69656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-522","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13.30h to 14.00hIf AI is the answer, what was the question? - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/en\/question\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13.30h to 14.00hIf AI is the answer, what was the question? - AI Congress\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;] This talk proposes a critical analysis of artificial intelligence as an instrument and expression of power in its economic, cultural and epistemic dimensions. \u201cIf AI is the answer, what was the question?\u201d examines the questions that various social actors are asking themselves:&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aicongress.barcelona\/en\/question\/\" \/>\n<meta property=\"og:site_name\" content=\"AI Congress\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T11:04:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T12:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2025\/03\/AI25-ComunicatverticalCAT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"noemi.ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"noemi.ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/\"},\"author\":{\"name\":\"noemi.ruiz\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/#\\\/schema\\\/person\\\/a0d471585f92329f3381bfe725cf0d27\"},\"headline\":\"13.30h to 14.00h If AI is the answer, what was the question?\",\"datePublished\":\"2025-07-25T11:04:01+00:00\",\"dateModified\":\"2025-07-25T12:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aicongress.barcelona\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/AI25-ComunicatverticalCAT.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/\",\"url\":\"https:\\\/\\\/aicongress.barcelona\\\/en\\\/question\\\/\",\"name\":\"13.30h to 14.00h If AI is the answer, what was the question? 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- AI Congress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aicongress.barcelona\/en\/question\/","og_locale":"en_US","og_type":"article","og_title":"13.30h to 14.00hIf AI is the answer, what was the question? - AI Congress","og_description":"[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;] This talk proposes a critical analysis of artificial intelligence as an instrument and expression of power in its economic, cultural and epistemic dimensions. \u201cIf AI is the answer, what was the question?\u201d examines the questions that various social actors are asking themselves:&hellip;","og_url":"https:\/\/aicongress.barcelona\/en\/question\/","og_site_name":"AI Congress","article_published_time":"2025-07-25T11:04:01+00:00","article_modified_time":"2025-07-25T12:11:06+00:00","og_image":[{"width":570,"height":570,"url":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2025\/03\/AI25-ComunicatverticalCAT.jpg","type":"image\/jpeg"}],"author":"noemi.ruiz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"noemi.ruiz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aicongress.barcelona\/en\/question\/#article","isPartOf":{"@id":"https:\/\/aicongress.barcelona\/en\/question\/"},"author":{"name":"noemi.ruiz","@id":"https:\/\/aicongress.barcelona\/en\/#\/schema\/person\/a0d471585f92329f3381bfe725cf0d27"},"headline":"13.30h to 14.00h If AI is the answer, what was the question?","datePublished":"2025-07-25T11:04:01+00:00","dateModified":"2025-07-25T12:11:06+00:00","mainEntityOfPage":{"@id":"https:\/\/aicongress.barcelona\/en\/question\/"},"wordCount":480,"image":{"@id":"https:\/\/aicongress.barcelona\/en\/question\/#primaryimage"},"thumbnailUrl":"https:\/\/aicongress.barcelona\/wp-content\/uploads\/2025\/03\/AI25-ComunicatverticalCAT.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aicongress.barcelona\/en\/question\/","url":"https:\/\/aicongress.barcelona\/en\/question\/","name":"13.30h to 14.00h If AI is the answer, what was the question? 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