{"id":72197,"date":"2026-06-22T09:00:39","date_gmt":"2026-06-22T08:00:39","guid":{"rendered":"https:\/\/aicongress.barcelona\/?p=72197"},"modified":"2026-07-28T12:26:59","modified_gmt":"2026-07-28T11:26:59","slug":"ia-amb-proposit-de-lestrategia-a-ladopcio-segura-a-laboral-kutxa","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/en\/ia-amb-proposit-de-lestrategia-a-ladopcio-segura-a-laboral-kutxa\/","title":{"rendered":"10.00h to 10.20h<br>AI with purpose: from strategy to safe adoption at LABORAL Kutxa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-93216ac39e5273b91\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-93216ac39e5273b91 uvc-6832  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-93216ac39e5273b91 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">AI with purpose: from strategy to safe adoption at LABORAL Kutxa<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-93216ac39e5273b91 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>22 October 2026 | 10:00h to <\/strong><strong>10:20h<\/strong><\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>How LABORAL Kutxa approaches artificial intelligence from a strategic vision to its practical deployment. It will cover the organization\u2019s positioning, the implementation of governance structures, teams and demand management processes, as well as the role of technology accelerators such as Ikerlan, MU and Innkia. Finally, it will highlight the areas where AI is already delivering value, including software development, cybersecurity, and intelligent document processing, showcasing a balanced approach between innovation and responsible adoption.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-10346ac39e5273c4a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-10346ac39e5273c4a uvc-377  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-10346ac39e5273c4a h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Presenta:<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;70466&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/cidai.eu\/en\/\">CIDAI<\/a> | <a href=\"https:\/\/www.linkedin.com\/company\/cidai\/?originalSubdomain=es\">Linkedin<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-17166ac39e5273ce8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-17166ac39e5273ce8 uvc-6688  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-17166ac39e5273ce8 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">MIREYA SALUDES<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div id=\"ultimate-heading-29006a38fcb2375c9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-29006a38fcb2375c9 uvc-5240 uvc-heading-default-font-sizes\" data-hspacer=\"line_only\" data-halign=\"left\">\n<div class=\"uvc-sub-heading ult-responsive\" data-ultimate-target=\".uvc-heading.ultimate-heading-29006a38fcb2375c9 .uvc-sub-heading \" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;&quot;,&quot;line-height&quot;:&quot;&quot;}\">\n<h4 style=\"text-align: left;\">Head of business development and ecosystem, CIDAI<\/h4>\n<p style=\"text-align: left;\">Professional with more than 20 years of experience leading multidisciplinary teams and driving innovation and digital transformation processes in public and business environments. Specialized in developing growth strategies, defining new value propositions and creating key alliances for business development. With a solid track record in generating and energizing ecosystems, she has led projects with high territorial and sectoral impact, combining strategic vision and operational execution.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-55746ac39e5273d6f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-55746ac39e5273d6f uvc-7347  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55746ac39e5273d6f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Speaker:<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;71738&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.laboralkutxa.com\/\" target=\"_blank\" rel=\"noopener\">LABORAL Kutxa<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-74276ac39e5273e01\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74276ac39e5273e01 uvc-5003  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74276ac39e5273e01 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">\u00c1LVARO PEREZ SORIA<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div id=\"ultimate-heading-29006a38fcb2375c9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-29006a38fcb2375c9 uvc-5240 uvc-heading-default-font-sizes\" data-hspacer=\"line_only\" data-halign=\"left\">\n<div class=\"uvc-sub-heading ult-responsive\" data-ultimate-target=\".uvc-heading.ultimate-heading-29006a38fcb2375c9 .uvc-sub-heading \" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;&quot;,&quot;line-height&quot;:&quot;&quot;}\">\n<h4 style=\"text-align: left;\">Head of Innovation and Open Business, LABORAL Kutxa<\/h4>\n<p style=\"text-align: left;\">A Computer Engineer from the University of Deusto, he has developed his career in innovation and technology. He began his career as a software solutions analyst and moved to Mexico to teach. Upon returning, he worked as a software architect, driving technology projects in public and private organizations. Subsequently, for seven years he led the integration team at Banco Santander USA in Boston, participating in innovation programs at MIT and Harvard. Currently, he is Head of Innovation and Open Business at LABORAL Kutxa, acting as a bridge to the external ecosystem to acquire knowledge and activate its capabilities in banking and insurance projects.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How LABORAL Kutxa is approaching artificial intelligence, from a strategic vision to practical deployment.<\/p>\n","protected":false},"author":11,"featured_media":71577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[653],"tags":[],"class_list":["post-72197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-22-octubre-en-1","category-653","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10.00h to 10.20hAI with purpose: from strategy to safe adoption at LABORAL Kutxa - 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