{"id":72334,"date":"2026-06-20T11:00:53","date_gmt":"2026-06-20T10:00:53","guid":{"rendered":"https:\/\/aicongress.barcelona\/?p=72334"},"modified":"2026-09-15T17:12:22","modified_gmt":"2026-09-15T16:12:22","slug":"deployemds-dades-i-ia-al-servei-de-la-planificacio-de-la-mobilitat-urbana","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/en\/deployemds-dades-i-ia-al-servei-de-la-planificacio-de-la-mobilitat-urbana\/","title":{"rendered":"13.20h a 14.00h<br>DeployEMDS: Data and AI for urban mobility planning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row css=&#8221;.vc_custom_1681910300131{padding-bottom: 30px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-39806ab250d00445c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-39806ab250d00445c uvc-2859  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-39806ab250d00445c h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">DeployEMDS: Data and AI for urban mobility planning<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-39806ab250d00445c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>20 October 2026 | 13:20h a <\/strong><strong>14:00h<\/strong><\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 data-start=\"0\" data-end=\"384\">Data is a key enabler for the development and deployment of AI. Data spaces aim to facilitate secure, trusted, and sovereign access to, sharing of, and use of data. In this session, we will explore how DeployEMDS, a data space project focused on mobility, makes it possible to orchestrate and optimise metropolitan mobility planning in Barcelona through the shared use of data and AI.<\/h4>\n<h4 data-start=\"386\" data-end=\"399\"><strong data-start=\"386\" data-end=\"399\">Speakers:<\/strong><\/h4>\n<ul data-start=\"400\" data-end=\"547\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-section-id=\"jiorqp\" data-start=\"400\" data-end=\"473\">\n<h4>Juli\u00e0 Vicens, Head of Research on Computational Social Science, Eurecat<\/h4>\n<\/li>\n<li data-section-id=\"jiorqp\" data-start=\"400\" data-end=\"473\">\n<h4>Jim Ahtes, Head of Data Space Innovation from i2CAT<\/h4>\n<\/li>\n<li data-section-id=\"1mojeh2\" data-start=\"474\" data-end=\"519\">\n<h4>Ramon Pruneda, CTO, AMB Information &amp; Services<\/h4>\n<\/li>\n<li>\n<h4>Carme Fabregas, CTO and Innovation Officer, ATM<\/h4>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-34016ab250d004538\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-34016ab250d004538 uvc-5373  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-34016ab250d004538 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Presenter:<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;70142&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/eurecat.org\/\"><b>Eurecat <\/b><\/a>| <a href=\"https:\/\/www.linkedin.com\/in\/lali-soler-0a4b85115\/\"><strong>LinkedIn<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-8086ab250d0045ea\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-8086ab250d0045ea uvc-3539  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-8086ab250d0045ea h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">LALI SOLER<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Digital Area Director, Eurecat<\/h4>\n<div class=\"ewa-rteLine\" style=\"text-align: left;\">Director of the Digital Area at Eurecat, with extensive experience in Artificial Intelligence and Big Data, she specializes in the development of cutting-edge digital solutions for a wide range of industries. Soler&#8217;s role bridges digital technologies and business strategy to deliver impactful results.<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-19196ab250d0046a6\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-19196ab250d0046a6 uvc-1151  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-19196ab250d0046a6 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Speakers:<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;72092&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/eurecat.org\/\" target=\"_blank\" rel=\"noopener\"><b>Eurecat <\/b><\/a>| <strong><a href=\"https:\/\/www.linkedin.com\/in\/julianvicens\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-76786ab250d00473b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-76786ab250d00473b uvc-7220  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-76786ab250d00473b h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">JULI\u00c0 VICENS<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-76786ab250d00473b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Head of Research on Computational Social Science, Eurecat<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Head of computational social science, Eurecat<\/h4>\n<p style=\"text-align: left;\">Juli\u00e0 Vicens (he\/him) is Head of Computational Social Sciences Research at Eurecat\u2019s Data Science and Big Data unit. His research focuses on applying computational methods to understand complex social phenomena, including human behaviour, information diffusion, mobility, and citizen participation. He leads and contributes to national and European research projects in areas such as artificial intelligence, digital democracy, and participatory innovation. His work has been published in leading scientific journals and presented at international conferences. Juli\u00e0 is also an Associate Professor at the Universitat de Barcelona.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;73211&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i2cat.net\/\" target=\"_blank\" rel=\"noopener\"><b>i2CAT <\/b><\/a>| <strong><a href=\"https:\/\/www.linkedin.com\/in\/jim-ahtes\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-88556ab250d0047cf\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-88556ab250d0047cf uvc-1894  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88556ab250d0047cf h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">JIM AHTES<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88556ab250d0047cf .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Head of Data Space Innovation, i2CAT<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"ewa-rteLine\" style=\"text-align: left;\">More than 15 years of experience in the design, management, and consulting of R&amp;D and innovation projects within European consortia and startups, spanning multiple technology domains (e.g., cloud, data infrastructures, AI, networks) and sectors (e.g., mobility, industry, telecommunications). Currently, he is Head of Data Space Innovation at i2CAT, where he works with European, national, and local forums and projects to accelerate responsible data governance in emerging technologies.<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;73345&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amb.cat\/s\/home.html\" target=\"_blank\" rel=\"noopener\"><strong>AMB<\/strong><\/a> | <strong><a href=\"https:\/\/www.linkedin.com\/in\/ramonpruneda\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-5316ab250d004869\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-5316ab250d004869 uvc-2130  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-5316ab250d004869 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">RAMON PRUNEDA<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-5316ab250d004869 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CTO, AMB Informaci\u00f3 i Serveis<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div>Ramon Pruneda is CTO of AMB Informaci\u00f3 i Serveis, S.A., the public company of the Barcelona Metropolitan Area, where he leads digital transformation and innovation projects in fields such as mobility, energy, and artificial intelligence. With more than two decades of experience across the public and private sectors, he is recognized for his ability to drive strategic initiatives and coordinate multidisciplinary teams.<\/div>\n<div><\/div>\n<div>An Industrial Engineer specialized in Thermoenergetic Engineering, he combines a strong technical background with advanced executive training in public management, project management, and artificial intelligence, acquired at institutions such as ESADE.<\/div>\n<div><\/div>\n<div>Throughout his career, he has led landmark projects such as LIVE, the public-private platform promoting electric mobility in Barcelona. He also collaborates with leading organizations such as CIDAI and IESE Business School and actively participates in initiatives related to AI, data management, and digital transformation, areas in which he regularly delivers lectures and teaches.<\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;73420&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.atm.cat\/en\/atm\" target=\"_blank\" rel=\"noopener\"><strong>ATM<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-81176ab250d0048f9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-81176ab250d0048f9 uvc-2581  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-81176ab250d0048f9 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">CARME FABREGAS<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-81176ab250d0048f9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CTO and Innovation Officer, ATM<\/h4>\n<p><\/div><\/div>[vc_column_text css=&#8221;&#8221;]Carme Fabregas is a senior professional in digital transformation, innovation, and ITS- information systems governance within the public mobility sector. As Director of Area at the Metropolitan Transport Authority of Barcelona (ATM), she leads initiatives in cybersecurity, data governance, business continuity, and the modernization of digital services.<\/p>\n<p>She leads and contributes to strategic projects involving smart mobility, data spaces, and advanced ticketing systems, fostering innovation while ensuring regulatory compliance and operational excellence.<\/p>\n<p>With extensive experience in coordinating multidisciplinary teams and collaborating with international partners, she is committed to advancing sustainable, efficient, and user-centered transport solutions through technology and digital innovation.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Data is an essential element for the development and deployment of AI.<\/p>\n","protected":false},"author":10,"featured_media":71571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[650],"tags":[],"class_list":["post-72334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20-octubre-en-2","category-650","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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