{"id":68992,"date":"2025-07-01T14:38:18","date_gmt":"2025-07-01T13:38:18","guid":{"rendered":"https:\/\/aicongress.barcelona\/casos-que-inspiren\/"},"modified":"2025-10-02T15:00:10","modified_gmt":"2025-10-02T14:00:10","slug":"casos-que-inspiren","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/casos-que-inspiren\/","title":{"rendered":"12.15hh a 13.30h <br> CUANDO LA IA APORTA VALOR: CASOS QUE INSPIRAN (1)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column]<div id=\"ultimate-heading-83296abfecc9f1f71\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-83296abfecc9f1f71 uvc-7939  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-83296abfecc9f1f71 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">CUANDO LA IA APORTA VALOR: CASOS QUE INSPIRAN (1)<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-83296abfecc9f1f71 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>23 octubre 2025 |\u00a0<\/strong>12.15h a 13.30h<\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4><strong>Esta sesi\u00f3n recoge casos de \u00e9xito en los que la inteligencia artificial genera un valor tangible en diversos sectores. Conoceremos proyectos innovadores que mejoran procesos, impulsan negocios y aportan nuevas perspectivas creativas. Un espacio para inspirarse con soluciones reales que muestran el potencial transformador de la IA.<\/strong><\/h4>\n<h4>Presenta:<\/h4>\n<ul>\n<li>\n<h4><span data-olk-copy-source=\"MessageBody\">Sergi Massip, Coordinador de estrategias de IA, Cu\u00e1ntica y Blockchain en la Secretar\u00eda de Pol\u00edticas Digitales de la Generalitat de Catalu\u00f1a<\/span><\/h4>\n<\/li>\n<\/ul>\n<h4>Participa:<\/h4>\n<ul>\n<li>\n<h4>\u00c1ngel Ca\u00f1ete, <strong>Ingeniero en Ingenier\u00eda inform\u00e1tica e investigador en Centro Andaluz de Investigaciones del Agua, CETAQUA<\/strong><\/h4>\n<\/li>\n<li>\n<h4>Luis Lebron,\u00a0 Senior Machine Learning Engineer, i2CAT<\/h4>\n<\/li>\n<li>\n<h4>Xavier Guillem Molt\u00f3, CEO, OneCareAI, Spin Off del Barcelona Supercomputing Center<\/h4>\n<\/li>\n<li>\n<h4><strong>Nick Van der Graaf, Senior Data Scientist, Novartis<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-74046abfecc9f203f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74046abfecc9f203f uvc-4290  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74046abfecc9f203f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Presenta<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb70415&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/politiquesdigitals.gencat.cat\/ca\/inici\/index.html#googtrans(ca|es)\" target=\"_blank\" rel=\"noopener\">https:\/\/politiquesdigitals.gencat.cat<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-51286abfecc9f20e6\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-51286abfecc9f20e6 uvc-4963  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51286abfecc9f20e6 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">SERGI MASIP<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51286abfecc9f20e6 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Coordinador de estrategias de IA, Cu\u00e1ntica y Blockchain en la Secretar\u00eda de Pol\u00edticas Digitales de la Generalitat de Catalu\u00f1a<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Sergi Masip es ingeniero t\u00e9cnico en telecomunicaciones, tiene un master en comunicaciones m\u00f3viles y un master en gesti\u00f3n de proyectos. Despu\u00e9s de 9 a\u00f1os de experiencia en el sector telco en Amena\/Orange dio el salto a la consultor\u00eda de la mano de Altran, Deloitte y Capgemini acumulando una experiencia de m\u00e1s de 12 a\u00f1os como gestor de proyectos, tanto para el sector privado como para el sector p\u00fablico. Actualmente trabaja en la Secretar\u00eda de Pol\u00edticas Digitales del Gobierno de Catalu\u00f1a, desde donde coordina estrategias de impulso a tecnolog\u00edas digitales avanzadas como la IA, la Cu\u00e1ntica y el Blockchain.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-62526abfecc9f217e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-62526abfecc9f217e uvc-3537  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-62526abfecc9f217e h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Ponentes<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb68986&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.cetaqua.com\"><b>Cetaqua<\/b><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-88596abfecc9f220c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-88596abfecc9f220c uvc-5661  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88596abfecc9f220c h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">\u00c1NGEL CA\u00d1ETE<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88596abfecc9f220c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><strong>Ingeniero en Ingenier\u00eda Inform\u00e1tica e investigador en el Centro Andaluz de Investigaciones del agua, CETAQUA<\/strong><\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>\u00c1ngel Ca\u00f1ete es PhD en Tecnolog\u00edas Inform\u00e1ticas, Ingeniero Inform\u00e1tico Senior e IT Project Manager. Se licenci\u00f3 en Inform\u00e1tica por la Universidad de M\u00e1laga en 2017 y obtuvo su doctorado en 2024. Trabajo como investigador en la Universidad de M\u00e1laga (2017\u20132022) y desde 2022 trabaja en Cetaqua, donde co-lidera el equipo de Servicios Digitales e IA y participa en proyectos de innovaci\u00f3n en el ciclo del agua. Sus l\u00edneas de investigaci\u00f3n incluyen IA, eficiencia energ\u00e9tica, software sostenible, Edge Computing, IoT e Industria 4.0. Ha participado en proyectos nacionales e internacionales y cuenta con 14 publicaciones, incluidas 4 en revistas de alto impacto.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-7966abfecc9f229e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-7966abfecc9f229e uvc-2209  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-7966abfecc9f229e h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">ZeroVision: Tratamiento de Aguas Residuales de Impacto Cero mediante Visi\u00f3n por Computador e Inteligencia Artificial Federada<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>ZeroVision utiliza Visi\u00f3n por Computador avanzada para optimizar el tratamiento de aguas residuales, abordando retos como obstrucciones, vertidos y flotaci\u00f3n de fangos. Emplea modelos de aprendizaje profundo adaptados a las caracter\u00edsticas visuales espec\u00edficas del entorno, garantizando una monitorizaci\u00f3n precisa en<br \/>\ntiempo real y la detecci\u00f3n temprana de eventos cr\u00edticos. El proyecto mejora la eficiencia operativa, fomenta la sostenibilidad ambiental y apoya la econom\u00eda circular mediante un mejor an\u00e1lisis de los subproductos del agua residual. Su dise\u00f1o modular y escalable permite una integraci\u00f3n sencilla en sistemas existentes, posicion\u00e1ndose como una soluci\u00f3n innovadora para infraestructuras urbanas m\u00e1s inteligentes y sostenibles.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb68980&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/i2cat.net\">i2cat.net<\/a> | <a href=\"https:\/\/es.linkedin.com\/in\/luis-lebron-casas-369923ba\/en\">LinkedIN<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-94106abfecc9f2329\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94106abfecc9f2329 uvc-6383  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94106abfecc9f2329 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">LUIS LEBRON<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94106abfecc9f2329 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Senior Machine Learning Engineer, I2CAT<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Luis Lebron Casas culmin\u00f3 su doctorado en Visi\u00f3n por Computador en Insight, Dublin City University, en 2024, con una investigaci\u00f3n pionera en la Evaluaci\u00f3n de Generaci\u00f3n de Descripciones de Video. Su trayectoria doctoral incluy\u00f3 una valiosa estancia en el laboratorio de Satoh del National Institute of Informatics en Tokio. Previamente, consolid\u00f3 su formaci\u00f3n con un m\u00e1ster en Machine Learning y una licenciatura en Ingenier\u00eda de Software por la Universitat Aut\u00f2noma de Barcelona.<\/h4>\n<h4>Tras obtener su doctorado, dedic\u00f3 un a\u00f1o a la Fundaci\u00f3n VICOMTECH como Investigador Asociado, liderando proyectos de envergadura tanto a nivel industrial como europeo. Su experiencia investigadora se remonta a su colaboraci\u00f3n en proyectos europeos en el United Research Center Ireland, complementada con experiencia profesional como ingeniero de software.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-12006abfecc9f23af\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12006abfecc9f23af uvc-5671  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12006abfecc9f23af h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">Generaci\u00f3n de retratos robot mediante IA generativa: una herramienta pionera para la investigaci\u00f3n criminal y forense<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>La elaboraci\u00f3n de esbozos de personas desaparecidas o criminales a partir de descripciones es un trabajo complejo y altamente especializado.<br \/>\nEste proyecto aspira a ofrecer instrumentos complementarios basados en inteligencia artificial generativa, capaces de aportar eficiencia y precisi\u00f3n a las directrices policiales gracias a la integraci\u00f3n de la interacci\u00f3n natural por texto y voz.<br \/>\nCon ello se busca agilizar las operaciones de las fuerzas del orden, evitar la revictimizaci\u00f3n de testigos y v\u00edctimas y, en \u00faltima instancia, aumentar de forma significativa las probabilidades de identificaci\u00f3n mediante representaciones realistas y siempre actualizadas.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69631&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/onecareai.com\">onecareai.com<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-93446abfecc9f2436\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-93446abfecc9f2436 uvc-9007  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-93446abfecc9f2436 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">XAVIER GUILLEM MOLT\u00d3<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-93446abfecc9f2436 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CEO, OneCareAI, Spin Off del Barcelona Supercomputing Center<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Licenciado en Derecho, graduado en Administraci\u00f3n y Finanzas y m\u00e1ster en Telecomunicaciones. Ha liderado varias startups del \u00e1mbito health-tech (tres de ellas incluidas en el percentil 95 de CrunchBase), ha levantado m\u00e1s de 10 millones de euros en financiaci\u00f3n y cuenta con amplia experiencia en validaci\u00f3n cl\u00ednica y cumplimiento de la norma ISO 13485. En paralelo, ha desarrollado una trayectoria docente centrada en el emprendimiento juvenil. Actualmente dirige OneCareAI, una spin-off del Barcelona Supercomputing Center que est\u00e1 redefiniendo la prevenci\u00f3n del ictus mediante biomarcadores digitales basados en IA a partir de electrocardiogramas.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-92376abfecc9f24c1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-92376abfecc9f24c1 uvc-6088  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92376abfecc9f24c1 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">Prevenci\u00f3n coste-efectiva del ictus mediante Inteligencia Artificial<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>OneCareAI aplica modelos de inteligencia artificial sobre se\u00f1ales de electrocardiograma para detectar alteraciones moleculares asociadas al riesgo de ictus, sin necesidad de an\u00e1lisis gen\u00f3micos invasivos. Esta soluci\u00f3n permite anticipar eventos cerebrovasculares de forma coste-eficiente y con impacto masivo en la salud p\u00fablica. En esta sesi\u00f3n presentaremos c\u00f3mo lo hemos validado con datos reales, nuestras colaboraciones hospitalarias y los pr\u00f3ximos pasos hacia la comercializaci\u00f3n global.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69028&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><b><a href=\"http:\/\/www.novartis.com\">Novartis<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/nick-van-der-graaf\/\">LinkedIN<\/a><\/b><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-94256abfecc9f2554\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94256abfecc9f2554 uvc-2710  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94256abfecc9f2554 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">NICK VAN DER GRAAF<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94256abfecc9f2554 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Senior Data Scientist, Novartis<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Nick van der Graaf tiene el grado en Ingenier\u00eda Multimedia por La Salle y el m\u00e1ster en Inteligencia Artificial por la KU Leuven. Su trayectoria profesional incluye posiciones en consultor\u00eda y en el sector farmac\u00e9utico como ingeniero de visi\u00f3n por computador y data scientist, contribuyendo y liderando proyectos en \u00e1mbitos como medicina, sensores, imagen y finanzas. Actualmente es Senior Data Scientist en Novartis, donde aplica la ciencia de datos para apoyar la toma de decisiones financieras a escala global.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-1796abfecc9f25d7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-1796abfecc9f25d7 uvc-1808  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-1796abfecc9f25d7 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">Midiendo el Impacto Promocional en el Sector Farmac\u00e9utico: Aprendizaje Bayesiano y Causalidad<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Dado que los recursos son limitados, las empresas deben distribuirlos de la forma m\u00e1s efectiva posible. El papel de la inteligencia artificial es cada vez m\u00e1s relevante para ayudar en esta toma de decisiones mediante un an\u00e1lisis exhaustivo del mercado y la identificaci\u00f3n del impacto real de las inversiones.<\/h4>\n<h4>Novartis ha desarrollado una herramienta de aprendizaje autom\u00e1tico causal para cuantificar la efectividad de los esfuerzos promocionales de los representantes de campo. La soluci\u00f3n, basada en aprendizaje bayesiano, proporciona una evaluaci\u00f3n cient\u00edfica para la estrategia comercial y la gesti\u00f3n del portafolio de medicamentos.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] Esta sesi\u00f3n recoge casos de \u00e9xito en los que la inteligencia artificial genera un valor tangible en diversos sectores. Conoceremos proyectos innovadores que mejoran procesos, impulsan negocios y aportan nuevas perspectivas creativas. Un espacio para inspirarse con soluciones reales que muestran el&hellip;<\/p>\n","protected":false},"author":3,"featured_media":68309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12.15hh a 13.30h  CUANDO LA IA APORTA VALOR: CASOS QUE INSPIRAN (1) - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/casos-que-inspiren\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12.15hh a 13.30h  CUANDO LA IA APORTA VALOR: CASOS QUE INSPIRAN (1) - AI Congress\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] Esta sesi\u00f3n recoge casos de \u00e9xito en los que la inteligencia artificial genera un valor tangible en diversos sectores. 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