{"id":69043,"date":"2025-07-02T11:11:26","date_gmt":"2025-07-02T10:11:26","guid":{"rendered":"https:\/\/aicongress.barcelona\/ia-creativa\/"},"modified":"2025-08-25T11:33:03","modified_gmt":"2025-08-25T10:33:03","slug":"ia-creativa","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/ia-creativa\/","title":{"rendered":"13.30h a 14:00h <br> \u00bfES LA INTELIGENCIA ARTIFICIAL CREATIVA O SOLO LO PARECE?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column]<div id=\"ultimate-heading-61646abe8dfca893f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-61646abe8dfca893f uvc-2528  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-61646abe8dfca893f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">\u00bfES LA INTELIGENCIA ARTIFICIAL CREATIVA O SOLO LO PARECE?<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-61646abe8dfca893f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>23 octubre 2025 | <\/strong>13.30h a 14:00h<\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4><strong>A trav\u00e9s de las industrias culturales y creativas, la inteligencia artificial penetra en \u00e1mbitos hasta ahora propios de la creatividad humana. Pero, \u00bfes realmente creativa o solo lo parece?<\/strong><\/h4>\n<h4><strong>En esta sesi\u00f3n descubriremos proyectos en los que la IA participa en procesos creativos de naturaleza diversa, y reflexionaremos sobre el impacto de esta nueva creatividad algor\u00edtmica en los negocios, la sociedad y m\u00e1s all\u00e1.<\/strong><\/h4>\n<h4><strong>Presenta:<\/strong><\/h4>\n<ul>\n<li>\n<h4><strong>N\u00faria Mart\u00ednez, Responsable de Comunicaci\u00f3n y Marketing, CVC<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h4><strong>Participan:<\/strong><\/h4>\n<ul>\n<li>\n<h4><strong>Diego Porres, Investigador Postdoctoral, CVC<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Oriol Ribera, CEO &amp; CTO, HandPoem Interactive SL<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-40116abe8dfca8a19\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-40116abe8dfca8a19 uvc-984  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-40116abe8dfca8a19 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Ponentes<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69784&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cvc.uab.es\" target=\"_blank\" rel=\"noopener\"><b>cvc.uab.es <\/b><\/a>|<strong><a href=\"https:\/\/www.linkedin.com\/in\/n%C3%BAria-mart%C3%ADnez-segura-978b85a5\/\" target=\"_blank\" rel=\"noopener\"> LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-20046abe8dfca8aba\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-20046abe8dfca8aba uvc-9694  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-20046abe8dfca8aba h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">N\u00daRIA MART\u00cdNEZ<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-20046abe8dfca8aba .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Responsable de Comunicaci\u00f3n y Marketing, CVC<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>N\u00faria Mart\u00ednez es responsable de comunicaci\u00f3n y marketing en el Centro de Visi\u00f3n por Computador (CVC). Es graduada en Periodismo y M\u00e1ster en Direcci\u00f3n de la Comunicaci\u00f3n Corporativa e Institucional por la Universidad Aut\u00f3noma de Barcelona. Desde 2017, se incorpor\u00f3 al departamento de comunicaci\u00f3n del CVC, donde ha coordinado varios proyectos de ciencia ciudadana, divulgaci\u00f3n e impacto social de la inteligencia artificial, como ExperimentAI o IA\u00e8ticaBCN.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-90186abe8dfca8b4d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90186abe8dfca8b4d uvc-8106  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90186abe8dfca8b4d h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Ponentes<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69038&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cvc.uab.es\" target=\"_blank\" rel=\"noopener\"><b>cvc.uab.es <\/b><\/a>|<strong><a href=\"https:\/\/www.linkedin.com\/company\/computer-vision-center\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"> LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-94436abe8dfca8bda\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94436abe8dfca8bda uvc-164  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94436abe8dfca8bda h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">DIEGO PORRES<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94436abe8dfca8bda .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Investigador Postdoctoral, CVC<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Diego Porres se doctor\u00f3 en Ciencias de la Computaci\u00f3n en la Universidad Aut\u00f3noma de Barcelona, \u200b\u200bespecializ\u00e1ndose en conducci\u00f3n aut\u00f3noma y modelos generativos. Cuenta con una s\u00f3lida experiencia de m\u00e1s de 5 a\u00f1os desarrollando y ejecutando proyectos de investigaci\u00f3n en el \u00e1mbito de la inteligencia artificial aplicada a la conducci\u00f3n aut\u00f3noma y la IA creativa. Antes de su posici\u00f3n actual como investigador postdoctoral en el Computer Vision Center, complet\u00f3 su formaci\u00f3n en matem\u00e1ticas aplicadas en Francia en la Universidad C\u00f4te d&#8217;Azur. Entre las responsabilidades actuales, destaca la investigaci\u00f3n en mecanismos de atenci\u00f3n e IA explicable dentro del proyecto europeo BERTHA, as\u00ed como el desarrollo de metodolog\u00edas que incorporen estilos de conducci\u00f3n humana para mejorar modelos aut\u00f3nomos.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-41706abe8dfca8c70\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-41706abe8dfca8c70 uvc-6586  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41706abe8dfca8c70 h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">Del c\u00f3digo al cuerpo: manipulaci\u00f3n cin\u00e9tica de modelos generativos<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>La interacci\u00f3n con modelos generativos ha evolucionado desde el c\u00f3digo hasta interfaces gr\u00e1ficas y ahora con el cuerpo humano. Exploraremos c\u00f3mo los movimientos corporales y cambios en la escena pueden controlar en tiempo real el espacio latente de redes generativas. Mediante ejemplos pr\u00e1cticos de interpolaci\u00f3n visual-reactiva, veremos c\u00f3mo transformar el cuerpo en un controlador natural que manipula instrucciones de texto, vectores sem\u00e1nticos y par\u00e1metros de red, creando nuevas formas de expresi\u00f3n art\u00edstica en las que el int\u00e9rprete y la inteligencia artificial colaboran como coautores a la generaci\u00f3n visual. Esta aproximaci\u00f3n democratiza el acceso a la creatividad algor\u00edtmica, elimina barreras t\u00e9cnicas y redefine la relaci\u00f3n entre humano y m\u00e1quina en el proceso creativo.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69103&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.handpoem.com\">handpoem<\/a> | <a href=\"http:\/\/@hand_poem\">Instagram<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/oriolribera\/\">LinkedIn<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-51606abe8dfca8cfb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-51606abe8dfca8cfb uvc-2474  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51606abe8dfca8cfb h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">ORIOL RIBERA<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51606abe8dfca8cfb .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CEO &amp; CTO, HandPoem Interactive SL<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Oriol Ribera es ingeniero de telecomunicaciones y Data Scientist graduado por la Universidad de Washington. Con m\u00e1s de 15 a\u00f1os de experiencia, ha dise\u00f1ado e implementado plataformas de datos e inteligencia artificial para grandes corporaciones como Nokia, Telef\u00f3nica Digital y Nestl\u00e9. Es el creador de la metodolog\u00eda 3xFactor de innovaci\u00f3n y del bot creativo 3xFactor, que aplica esta metodolog\u00eda mediante IA generativa. Tras crear el guante HandPoem aplicando 3xFactor, actualmente lidera la transformaci\u00f3n de HandPoem hacia una agencia de IA creativa, desarrollando prompts especializados que generan soluciones innovadoras con plataformas cloud e IA local.<\/h4>\n<p>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-66706abe8dfca8d7f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-66706abe8dfca8d7f uvc-5416  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66706abe8dfca8d7f h4'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h4 style=\"--font-weight:theme;color:#0066EF;\">Bot Creativo 3xFactor: IA Generativa para Ideas S\u00faper Valiosas con Ejemplos y Demo en Vivo<\/h4><\/div><\/div>[vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>\u00a1Descubre el bot creativo 3xFactor en acci\u00f3n!<br \/>\nEsta sesi\u00f3n interactiva revelar\u00e1 parte de los prompts especializados que hemos desarrollado para aplicar la metodolog\u00eda 3xFactor (Tech \u00d7 UX \u00d7 Modelo de Negocio) mediante IA generativa. Compararemos en tiempo real el rendimiento del bot con las principales plataformas en la nube (GPT, Claude, Gemini) frente a IA local, mostrando ejemplos divertidos y curiosos de soluciones generadas autom\u00e1ticamente.<\/h4>\n<h4>La demo en vivo incluir\u00e1 la generaci\u00f3n de ideas innovadoras a partir de conceptos b\u00e1sicos, revelando c\u00f3mo el bot multiplica la creatividad de forma no lineal. Ver\u00e1s resultados sorprendentes y aprender\u00e1s a replicar este enfoque en tus propios proyectos de innovaci\u00f3n con IA.<br \/>\n\u00a1Trae tus ideas: las transformaremos en soluciones competitivas en directo!<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] A trav\u00e9s de las industrias culturales y creativas, la inteligencia artificial penetra en \u00e1mbitos hasta ahora propios de la creatividad humana. Pero, \u00bfes realmente creativa o solo lo parece? En esta sesi\u00f3n descubriremos proyectos en los que la IA participa en procesos&hellip;<\/p>\n","protected":false},"author":3,"featured_media":68309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[],"class_list":["post-69043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-523","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13.30h a 14:00h  \u00bfES LA INTELIGENCIA ARTIFICIAL CREATIVA O SOLO LO PARECE? - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/ia-creativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13.30h a 14:00h  \u00bfES LA INTELIGENCIA ARTIFICIAL CREATIVA O SOLO LO PARECE? - AI Congress\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] A trav\u00e9s de las industrias culturales y creativas, la inteligencia artificial penetra en \u00e1mbitos hasta ahora propios de la creatividad humana. Pero, \u00bfes realmente creativa o solo lo parece? 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- AI Congress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aicongress.barcelona\/es\/ia-creativa\/","og_locale":"es_ES","og_type":"article","og_title":"13.30h a 14:00h  \u00bfES LA INTELIGENCIA ARTIFICIAL CREATIVA O SOLO LO PARECE? - AI Congress","og_description":"[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] A trav\u00e9s de las industrias culturales y creativas, la inteligencia artificial penetra en \u00e1mbitos hasta ahora propios de la creatividad humana. Pero, \u00bfes realmente creativa o solo lo parece? 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