{"id":69651,"date":"2025-07-25T12:04:01","date_gmt":"2025-07-25T11:04:01","guid":{"rendered":"https:\/\/aicongress.barcelona\/question\/"},"modified":"2025-07-25T13:07:31","modified_gmt":"2025-07-25T12:07:31","slug":"question","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/question\/","title":{"rendered":"13.30h a 14.00h<br>Si la IA es la respuesta, \u00bfCu\u00e1l era la pregunta?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column]<div id=\"ultimate-heading-56166abe7f15ce698\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-56166abe7f15ce698 uvc-7292  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-56166abe7f15ce698 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Si la IA es la respuesta, \u00bfCu\u00e1l era la pregunta?<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-56166abe7f15ce698 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h3><strong>22 octubre 2025 |\u00a0<\/strong>13.30h a 14.00h<\/h3>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Esta sesi\u00f3n propone un an\u00e1lisis cr\u00edtico de la inteligencia artificial como instrumento y expresi\u00f3n de poder en sus dimensiones econ\u00f3mica, cultural y epist\u00e9mica. Bajo el t\u00edtulo \u201cSi la IA es la respuesta, \u00bfcu\u00e1l era la pregunta?\u201d, se examinan las preguntas que formulan diversos actores sociales: los Estados, las corporaciones tecnol\u00f3gicas, los medios de comunicaci\u00f3n, la academia y la ciudadan\u00eda. A trav\u00e9s de ejemplos concretos y aportaciones te\u00f3ricas, la sesi\u00f3n cuestiona el uso de la IA como soluci\u00f3n universal y revela c\u00f3mo distintos intereses condicionan su formulaci\u00f3n, aplicaci\u00f3n y legitimaci\u00f3n. La reflexi\u00f3n final interpela directamente a la audiencia: \u00bfqui\u00e9n formula las preguntas que la IA pretende resolver, y qui\u00e9n asume los costes?<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"ultimate-heading-1236abe7f15ce760\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-1236abe7f15ce760 uvc-1085  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-1236abe7f15ce760 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#0066EF;\">Ponent<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_empty_space][vc_single_image image=\u00bb69645&#8243; img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/mortensen.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>mortensen.cat<\/strong><\/a> <strong>| <a href=\"https:\/\/www.instagram.com\/ganyet\/\" target=\"_blank\" rel=\"noopener\">IG Ganyet<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][vc_empty_space]<div id=\"ultimate-heading-51516abe7f15ce807\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-51516abe7f15ce807 uvc-1603  uvc-heading-default-font-sizes\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51516abe7f15ce807 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">JOSEP M. GANYET<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#0066EF;width:100px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51516abe7f15ce807 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>CEO de Mortensen | Socio de Sorensen<\/h4>\n<p><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n<h4>Ingeniero inform\u00e1tico por la UAB, especializado en Imagen Digital e Inteligencia Artificial. Ha trabajado en interacci\u00f3n humana con los ordenadores en empresas como IBM, Deutsche Bank y Gotomedia. Socio fundador de la empresa de comunicaci\u00f3n digital Mortensen y de la empresa de IA S\u00f8rensen AI. Profesor de Comunicaci\u00f3n Audiovisual en la Universidad Pompeu Fabra; colabora en TV3 y Catalunya R\u00e0dio; y escribe en La Vanguardia, Via Empresa, Cavall Fort y S\u00e0piens. Es miembro de la ISOC (Internet Society) y miembro fundador de la AIPO (Asociaci\u00f3n de Interacci\u00f3n Persona-Ordenador). Ha escrito el libro \u201cLa democracia muere en la nube\u201d.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] Esta sesi\u00f3n propone un an\u00e1lisis cr\u00edtico de la inteligencia artificial como instrumento y expresi\u00f3n de poder en sus dimensiones econ\u00f3mica, cultural y epist\u00e9mica. Bajo el t\u00edtulo \u201cSi la IA es la respuesta, \u00bfcu\u00e1l era la pregunta?\u201d, se examinan las preguntas que formulan&hellip;<\/p>\n","protected":false},"author":3,"featured_media":67981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[],"class_list":["post-69651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-523","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13.30h a 14.00hSi la IA es la respuesta, \u00bfCu\u00e1l era la pregunta? - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/question\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13.30h a 14.00hSi la IA es la respuesta, \u00bfCu\u00e1l era la pregunta? - AI Congress\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb] Esta sesi\u00f3n propone un an\u00e1lisis cr\u00edtico de la inteligencia artificial como instrumento y expresi\u00f3n de poder en sus dimensiones econ\u00f3mica, cultural y epist\u00e9mica. 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