{"id":72059,"date":"2026-06-21T12:45:31","date_gmt":"2026-06-21T11:45:31","guid":{"rendered":"https:\/\/aicongress.barcelona\/?p=72059"},"modified":"2026-09-18T12:25:23","modified_gmt":"2026-09-18T11:25:23","slug":"com-orange-utilitza-la-ia-per-liderar-la-satisfaccio-del-client","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/com-orange-utilitza-la-ia-per-liderar-la-satisfaccio-del-client\/","title":{"rendered":"12.40h a 13.10h
C\u00f3mo Orange usa la IA para liderar la satisfacci\u00f3n del cliente"},"content":{"rendered":"

[vc_section][vc_row][vc_column]

C\u00f3mo Orange usa la IA para liderar la satisfacci\u00f3n del cliente<\/h2><\/div>
<\/span><\/div>
<\/p>\n

21 octubre 2026 | <\/strong>12.40h a 13.10h<\/h3>\n

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Orange, l\u00edder en cuota de mercado y satisfacci\u00f3n de los clientes, ha transformado la atenci\u00f3n al cliente mediante IA generativa y Big Data. La sesi\u00f3n tratar\u00e1 c\u00f3mo se aplica la IA aplicada al negocio, basado tanto en la experiencia interna de Orange como soluciones que se han incorporado en otras empresas: enrutamiento inteligente, transcripci\u00f3n, agentes virtuales multicanal y asistentes IA para agentes humanos. Se mostrar\u00e1 c\u00f3mo estas soluciones mejoran KPIs, auditor\u00edas automatizadas, modelos predictivos de riesgo de recall o churn y an\u00e1lisis de sensibilidad del cliente.<\/h4>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][vc_empty_space]

Presenta:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb68523″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb][\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4″][vc_empty_space]

JOAN MAS<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n

Director, CIDAI<\/h4>\n

Joan Mas es ingeniero de Telecomunicaciones (UPC) y MBA (Webster University). Trabaj\u00f3 10 a\u00f1os en la Agencia Espacial Europea, Pa\u00edses Bajos, en los proyectos ENVISAT y METOP, sat\u00e9lites de observaci\u00f3n de la Tierra. De 2000 a 2008 desarroll\u00f3 en NTE S.A., equipamiento para la Estaci\u00f3n Espacial Internacional y sistemas de apoyo a la vida para misiones espaciales tripuladas. Hasta 2024 ha sido Director de la Divisi\u00f3n de Tecnolog\u00edas Digitales en Eurecat, impulsando desarrollos en \u00e1mbitos como Data Analytics y Big Data, Inteligencia Artificial, Ciberseguridad y otros para aplicaciones multisectoriales. Actualmente, es Director Cient\u00edfico en el \u00e1mbito digital en Eurecat y, desde 2021, tambi\u00e9n es Director del CIDAI.<\/p>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1681910300131{padding-bottom: 30px !important;}\u00bb][vc_column][vc_empty_space]

Ponente:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb73454″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb][\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb3\/4″][vc_empty_space]

ALBERT RODRIGO<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n

Especialista en IA y Datos, Orange Empresas<\/h4>\n

AI & Data Specialist en Orange, impulsa la aplicaci\u00f3n de la Inteligencia Artificial al negocio, identificando oportunidades y liderando proyectos que conectan datos, tecnolog\u00eda y estrategia. Cuenta con m\u00e1s de 4 a\u00f1os de experiencia especializada conectar negocio con soluciones de IA: liderando propuesta de valor de la IA con proyectos de IA generativa, anal\u00edtica avanzada de datos, Machine Learning y automatizaci\u00f3n inteligente.<\/p>\n

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Pon\u00e8ncia d’Orange<\/p>\n","protected":false},"author":3,"featured_media":71575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[656],"tags":[],"class_list":["post-72059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-21-octubre-es-2","category-656","description-off"],"yoast_head":"\n12.40h a 13.10hC\u00f3mo Orange usa la IA para liderar la satisfacci\u00f3n del cliente - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/com-orange-utilitza-la-ia-per-liderar-la-satisfaccio-del-client\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12.40h a 13.10hC\u00f3mo Orange usa la IA para liderar la satisfacci\u00f3n del cliente - 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