{"id":72242,"date":"2026-06-20T08:30:53","date_gmt":"2026-06-20T07:30:53","guid":{"rendered":"https:\/\/aicongress.barcelona\/?p=72242"},"modified":"2026-07-28T13:00:27","modified_gmt":"2026-07-28T12:00:27","slug":"com-transformar-una-empresa-de-software-tradicional-en-ai-first","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/com-transformar-una-empresa-de-software-tradicional-en-ai-first\/","title":{"rendered":"10.15h a 10.45h
El camino pr\u00e1ctico: c\u00f3mo transformar una empresa de software tradicional en una empresa AI-First"},"content":{"rendered":"

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El camino pr\u00e1ctico: c\u00f3mo transformar una empresa de software tradicional en una empresa AI-First<\/h2><\/div>
<\/span><\/div>
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20 octubre 2026 | 10:15h a <\/strong>10:45h<\/strong><\/h3>\n

<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ededed\u00bb css=\u00bb.vc_custom_1681913912294{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00bb\u00bb]<\/p>\n

En un sector donde la inteligencia artificial ya no es una ventaja competitiva, sino una condici\u00f3n de supervivencia, Raona comparte el camino recorrido para convertirse en una empresa de software AI-First<\/strong>. Esta ponencia explora, desde una perspectiva pr\u00e1ctica y estrat\u00e9gica, c\u00f3mo una empresa de software con a\u00f1os de trayectoria, procesos consolidados y equipos especializados puede reinventarse desde dentro: desde las \u00e1reas funcionales y de negocio \u2014ventas, marketing, operaciones y gesti\u00f3n de personas\u2014 hasta el n\u00facleo del desarrollo tecnol\u00f3gico. No se trata de adoptar herramientas de IA de forma puntual, sino de replantear la manera de trabajar, tomar decisiones y crear valor. Una transformaci\u00f3n que no empieza por la tecnolog\u00eda, sino por las personas y la cultura.<\/h4>\n

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Presenta:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb68523″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n

CIDAI<\/strong><\/a> | LinkedIn<\/strong><\/a><\/p>\n

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JOAN MAS<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n

Director, CIDAI<\/h4>\n

Joan Mas es ingeniero de Telecomunicaciones (UPC) y MBA (Webster University). Trabaj\u00f3 10 a\u00f1os en la Agencia Espacial Europea, Pa\u00edses Bajos, en los proyectos ENVISAT y METOP, sat\u00e9lites de observaci\u00f3n de la Tierra. De 2000 a 2008 desarroll\u00f3 en NTE S.A., equipamiento para la Estaci\u00f3n Espacial Internacional y sistemas de apoyo a la vida para misiones espaciales tripuladas. Hasta 2024 ha sido Director de la Divisi\u00f3n de Tecnolog\u00edas Digitales en Eurecat, impulsando desarrollos en \u00e1mbitos como Data Analytics y Big Data, Inteligencia Artificial, Ciberseguridad y otros para aplicaciones multisectoriales. Actualmente, es Director Cient\u00edfico en el \u00e1mbito digital en Eurecat y, desde 2021, tambi\u00e9n es Director del CIDAI.<\/p>\n

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Ponente:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb72818″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n

RAONA<\/a><\/strong> | LinkedIn<\/a><\/strong><\/p>\n

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PABLO ZAPATA<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=\u00bb\u00bb]<\/p>\n
\n
\n

Technical Business Director, RAONA<\/h4>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb]Acompa\u00f1a a corporaciones en uno de los momentos m\u00e1s decisivos de su historia: la elecci\u00f3n de las tecnolog\u00edas que van a definir su futuro. Con una larga trayectoria en desarrollo tecnol\u00f3gico y transformaci\u00f3n empresarial \u2014 donde la digitalizaci\u00f3n ha sido siempre el motor del cambio \u2014 ayuda a las organizaciones a identificar las oportunidades reales m\u00e1s all\u00e1 del ruido y a construir una adopci\u00f3n tecnol\u00f3gica con sentido estrat\u00e9gico. Estamos en un momento donde el \u00e9xito en la adopci\u00f3n de la IA, con las personas en el centro, se convertir\u00e1 en el principal diferenciador de las organizaciones que lideren el ma\u00f1ana.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Raona comparte el camino recorrido para convertirse en una empresa de software AI-First.<\/p>\n","protected":false},"author":10,"featured_media":71572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[645],"tags":[],"class_list":["post-72242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20-octubre-es-bloc1","category-645","description-off"],"yoast_head":"\n10.15h a 10.45hEl camino pr\u00e1ctico: c\u00f3mo transformar una empresa de software tradicional en una empresa AI-First - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/com-transformar-una-empresa-de-software-tradicional-en-ai-first\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10.15h a 10.45hEl camino pr\u00e1ctico: c\u00f3mo transformar una empresa de software tradicional en una empresa AI-First - 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