{"id":72366,"date":"2026-06-22T10:30:54","date_gmt":"2026-06-22T09:30:54","guid":{"rendered":"https:\/\/aicongress.barcelona\/?p=72366"},"modified":"2026-07-27T11:20:13","modified_gmt":"2026-07-27T10:20:13","slug":"ladopcio-de-la-ia-a-escala-mes-que-un-repte-tecnologic","status":"publish","type":"post","link":"https:\/\/aicongress.barcelona\/es\/ladopcio-de-la-ia-a-escala-mes-que-un-repte-tecnologic\/","title":{"rendered":"11.45h a 12.00h
La adopci\u00f3n de la IA a escala: m\u00e1s que un reto tecnol\u00f3gico"},"content":{"rendered":"

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La adopci\u00f3n de la IA a escala: m\u00e1s que un reto tecnol\u00f3gico<\/h2><\/div>
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22 octubre 2026 | 11:45h a <\/strong>12:00h<\/strong><\/h3>\n

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La mayor\u00eda de las organizaciones ya han puesto herramientas de IA en manos de sus equipos, pero dar acceso es solo el primer paso. Alguien ve una demostraci\u00f3n en la que todo funciona, vuelve a su puesto de trabajo y no sabe por d\u00f3nde continuar. Conseguir que la IA transforme el trabajo cotidiano requiere mucho m\u00e1s que desplegar una herramienta. En esta sesi\u00f3n compartir\u00e9 lo que estamos aprendiendo sobre la adopci\u00f3n de la IA en una organizaci\u00f3n global, con ejemplos del d\u00eda a d\u00eda y una idea de fondo: la tecnolog\u00eda es clave, pero el verdadero valor depende tambi\u00e9n de las personas, los h\u00e1bitos y la forma de trabajar.<\/h4>\n

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Presenta:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb72961″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n

EURECAT <\/b><\/a>| LinkedIn<\/strong><\/a><\/p>\n

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XAVIER DOMINGO<\/h2><\/div>
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\n
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Director de la unitat d\u2019Applied Artificial Intelligence (AAI), Eurecat<\/h4>\n

Xavier Domingo es director de la unidad de Applied Artificial Intelligence (AAI) en Eurecat, donde lidera un equipo de 50 cient\u00edficos de datos que desarrollan soluciones basadas en inteligencia artificial para sectores como la industria, el aeroespacial, la energ\u00eda, la log\u00edstica, la construcci\u00f3n, la agroalimentaci\u00f3n, el agua o el cambio clim\u00e1tico, entre otros.<\/p>\n<\/div>\n<\/div>\n

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Ponente:<\/h2><\/div>
<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb bg_type=\u00bbbg_color\u00bb bg_color_value=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1683718841357{padding-top: 30px !important;padding-bottom: 30px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4″][vc_empty_space][vc_single_image image=\u00bb72739″ img_size=\u00bbfull\u00bb css=\u00bb\u00bb][vc_empty_space][vc_column_text css=\u00bb\u00bb]<\/p>\n

NESTL\u00c9 <\/b><\/a>| LinkedIn<\/a><\/strong><\/p>\n

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MAR\u00c7AL AMAD\u00d3<\/h2><\/div>
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\n
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Responsable Global de Adopci\u00f3n Digital y Experiencia del Empleado, NESTL\u00c9<\/h4>\n

Mar\u00e7al Amad\u00f3 es ingeniero industrial y cuenta con m\u00e1s de 15 a\u00f1os de experiencia en entornos corporativos internacionales. Inici\u00f3 su trayectoria en Nestl\u00e9 en el \u00e1mbito industrial y de f\u00e1brica, antes de evolucionar hacia roles vinculados a operaciones IT, transformaci\u00f3n digital, adopci\u00f3n tecnol\u00f3gica y experiencia digital del empleado. Tambi\u00e9n ha sido profesor asociado de Operations Management en la Universidad Internacional de Catalu\u00f1a. Actualmente es responsable global de Adopci\u00f3n Digital y Experiencia del Empleado en Nestl\u00e9, donde impulsa iniciativas de adopci\u00f3n digital, gesti\u00f3n del cambio e incorporaci\u00f3n de la inteligencia artificial en la forma de trabajar.<\/p>\n<\/div>\n<\/div>\n

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Lo que estamos aprendiendo sobre la adopci\u00f3n de la IA en una organizaci\u00f3n global.<\/p>\n","protected":false},"author":10,"featured_media":71578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[658],"tags":[],"class_list":["post-72366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-22-octubre-es-2","category-658","description-off"],"yoast_head":"\n11.45h a 12.00hLa adopci\u00f3n de la IA a escala: m\u00e1s que un reto tecnol\u00f3gico - AI Congress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aicongress.barcelona\/es\/ladopcio-de-la-ia-a-escala-mes-que-un-repte-tecnologic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11.45h a 12.00hLa adopci\u00f3n de la IA a escala: m\u00e1s que un reto tecnol\u00f3gico - 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