In a sector where artificial intelligence is no longer a competitive advantage but a condition for survival, Raona shares the path taken to become an AI-First software company. This presentation explores, in a practical and strategic way, how a software company with years of history, consolidated processes and specialized teams can reinvent itself from within: from the functional and business areas -sales, marketing, operations, people management- to the core of technical development. It is not about adopting AI tools on a one-off basis, but about rethinking the way in which people work, make decisions and create value. A transformation that does not start with technology, but with people and culture.

RAONA | LinkedIn

Pablo helps corporations navigate one of the most decisive moments in their history: choosing the technologies that will define their future. With a long career in technology development and business transformation — where digitalization has always been the driving force of change — he helps organizations identify real opportunities beyond the hype and build technology adoption with strategic purpose. We are at a moment where success in AI adoption, with people at the center, will become the key differentiator for the organizations that lead tomorrow.