DeployEMDS: Data and AI for urban mobility planning

20 October 2026 | 13:20h a 14:00h

Data is a key enabler for the development and deployment of AI. Data spaces aim to facilitate secure, trusted, and sovereign access to, sharing of, and use of data. In this session, we will explore how DeployEMDS, a data space project focused on mobility, makes it possible to orchestrate and optimise metropolitan mobility planning in Barcelona through the shared use of data and AI.

Speakers:

  • Julià Vicens, Head of Research on Computational Social Science, Eurecat

  • Jim Ahtes, Head of Data Space Innovation from i2CAT

  • Ramon Pruneda, CTO, AMB Information & Services

  • Carme Fabregas, CTO and Innovation Officer, ATM

Presenter:

LALI SOLER

Digital Area Director, Eurecat

Director of the Digital Area at Eurecat, with extensive experience in Artificial Intelligence and Big Data, she specializes in the development of cutting-edge digital solutions for a wide range of industries. Soler’s role bridges digital technologies and business strategy to deliver impactful results.

Speakers:

JULIÀ VICENS

Head of Research on Computational Social Science, Eurecat

Head of computational social science, Eurecat

Julià Vicens (he/him) is Head of Computational Social Sciences Research at Eurecat’s Data Science and Big Data unit. His research focuses on applying computational methods to understand complex social phenomena, including human behaviour, information diffusion, mobility, and citizen participation. He leads and contributes to national and European research projects in areas such as artificial intelligence, digital democracy, and participatory innovation. His work has been published in leading scientific journals and presented at international conferences. Julià is also an Associate Professor at the Universitat de Barcelona.

JIM AHTES

Head of Data Space Innovation, i2CAT

More than 15 years of experience in the design, management, and consulting of R&D and innovation projects within European consortia and startups, spanning multiple technology domains (e.g., cloud, data infrastructures, AI, networks) and sectors (e.g., mobility, industry, telecommunications). Currently, he is Head of Data Space Innovation at i2CAT, where he works with European, national, and local forums and projects to accelerate responsible data governance in emerging technologies.

RAMON PRUNEDA

CTO, AMB Informació i Serveis

Ramon Pruneda is CTO of AMB Informació i Serveis, S.A., the public company of the Barcelona Metropolitan Area, where he leads digital transformation and innovation projects in fields such as mobility, energy, and artificial intelligence. With more than two decades of experience across the public and private sectors, he is recognized for his ability to drive strategic initiatives and coordinate multidisciplinary teams.
An Industrial Engineer specialized in Thermoenergetic Engineering, he combines a strong technical background with advanced executive training in public management, project management, and artificial intelligence, acquired at institutions such as ESADE.
Throughout his career, he has led landmark projects such as LIVE, the public-private platform promoting electric mobility in Barcelona. He also collaborates with leading organizations such as CIDAI and IESE Business School and actively participates in initiatives related to AI, data management, and digital transformation, areas in which he regularly delivers lectures and teaches.

ATM

CARME FABREGAS

CTO and Innovation Officer, ATM

Carme Fabregas is a senior professional in digital transformation, innovation, and ITS- information systems governance within the public mobility sector. As Director of Area at the Metropolitan Transport Authority of Barcelona (ATM), she leads initiatives in cybersecurity, data governance, business continuity, and the modernization of digital services.

She leads and contributes to strategic projects involving smart mobility, data spaces, and advanced ticketing systems, fostering innovation while ensuring regulatory compliance and operational excellence.

With extensive experience in coordinating multidisciplinary teams and collaborating with international partners, she is committed to advancing sustainable, efficient, and user-centered transport solutions through technology and digital innovation.