If AI is the answer, what was the question?

22 october 2025 | 13.30h to 14.00h

This talk proposes a critical analysis of artificial intelligence as an instrument and expression of power in its economic, cultural and epistemic dimensions. “If AI is the answer, what was the question?” examines the questions that various social actors are asking themselves: states, technological corporations, the media, academia and citizens. Through concrete examples and theoretical contributions, the session questions the use of AI as a universal solution and reveals how different interests condition its formulation, application and legitimation. The final reflection directly questions the audience: who formulates the questions that AI aims to solve, and who assumes the costs?

Ponent

JOSEP M. GANYET

CEO, Mortensen | Partner, Sorensen

Holds a Computer Science degree from the UAB where he specialized Digital Imaging and Artificial Intelligence. He has worked on human computer interaction in companies such as IBM, Deutsche Bank and Gotomedia. Founding partner of the digital communication agency Mortensen and the AI company Sørensen AI. Professor of Audiovisual Communication at the Pompeu Fabra University; collaborates with TV3 and Catalunya Ràdio; and writes for La Vanguardia, Via Empresa and Cavall Fort and Sàpiens. He is a member of the ISOC (Internet Society) and a founding member of the AIPO(Asociación de Interacción Persona-Ordenador). Author of the book “La democràcia mor al núvol”.