Improving Customer Experience and Service Quality with Generative AI

9 October 2024 | 10.15h to 10.45h

How can Generative AI transform the banking environment? Are we facing one of the most relevant technological changes ever? How will it improve the day-to-day life of our customers and employees?
In this session, some experiences will be shared on how institutions must adapt to these extremely rapid changes, which will improve important aspects such as user experience, while optimising the bank’s relevant processes. All this, without losing sight of the obligations dictated by supervisors and current regulations.
Innovation vs. security’, reduction of time-to-market in project development, ‘change management’… these are some of the challenges that companies must face if they want to be at the forefront in the use of generative AI.

Susana Gimenez

CoE IA Technical Solutions, CaixaBank Tech

Susana Giménez holds a degree in
Almost 10 years ago, she joined CaixaBank where she participated in large-scale projects within the AI & Analytics department, which led her to be a finalist in the Club CDO Awards 2019, in the category ‘Best Big Data Strategy’, with the project
‘Optimisation of risk analysis for the Money Laundering and Terrorist Financing Prevention Unit’.
From there, he focused his career in the field of Artificial Intelligence: virtual assistants, automation of banking processes, …, until Generative AI arrived.
Currently, he is Technical Solutions within the CaixabankTech AI Centre of Excellence and actively participates in the Generative AI programme of the CaixaBank Group, with a cross vision of the different projects that are being carried out. This programme aims to extend and promote the use of this technology in the organisation, ensuring its scalability and impact.